Business negotiations are essential for many types of organizations. When you boil it down, negotiating is communicating, and just as cultural issues influence communication, they influence negotiations as well. Here’s a quick look at cultural influences on business negotiations:

Different cultures have different styles of negotiating. Some cultures approach it informally/indirectly, while others approach it formally/directly. Some cultures consider it an emotional process, while others think of it as “just business.” Some cultures enter negotiations with a team mindset, while other cultures prefer to have a clear leader making the important calls.
Different cultures have different goals in negotiating. For some, creating a relationship is key. For others, nothing less than a signed contract will do.
Different cultures have different attitudes in negotiating. Some cultures look for “win-win” solutions, while others are fine with “win-lose” conclusions. Some cultures tend to avoid risks in negotiation, while others are not averse to them.
Different cultures have different schedules in negotiating. Some cultures are more laid-back and open-ended with their needs, while others are time-sensitive and want to conclude negotiations as quickly as possible.

Before entering negotiations with a business or customer from a different culture, a firm must be well aware of the negotiating style, goals, attitude, and schedule of the other party.

The video "Cultural Differences in Negotiations and Conflicts" offers more examples of negotiation in various cultures: https://youtu.be/rSDntIn6ekE.